2015 INTERNATIONAL HELMET AWARENESS DAY

The International Helmet Awareness Day has now reached its sixth edition and is scheduled for Saturday August 1st, 2015. For the third year in a row KEP Italia decided to support this important initiative  launched by the American movement Riders4Helmets: “KEP Italia and Riders4Helmet have a lot in common – commented Lelia Polini, managing director of KEP Italia – since we both work for the same objective: protecting riders and helping them understand that wearing a good a helmet when riding makes the difference in case of a fall. We are happy to renovate the partnership with an organization that works so efficiently and putting so much into this cause and ask nothing in exchange. We are positive that Saturday’s event will be very successful in gathering attention towards the importance of riding protected and that many will be ready to take advantage of this unique opportunity to buy a helmet at a special rate and to deepen their knowledge on safety”.

Riders4Helmets was founded in 2010 by Lyndsey White and Chad Medell after the American Olympic dressage rider Courtney King-Dye fell from a young horse while training. She was not wearing a helmet at the time of her fall and she is still rehabilitating. Riders4Helmets has experienced high growing rates and it’s website is now being visited by more than 70.000 persons per month and retailers registering to the International Helmet Awareness Day are based all over the world.

On International Helmet Awareness Day, the main objective is that of raising awareness on safety and to hand out educational materials on the theme. Also, riders will be able to buy riding helmets at a discounted price at all retailers participating in the event . To find our which retailers joined the cause, click here. On the Riders4Helmets website, visitors will also be able to participate in a series of webinars about safety when riding, to ask questions about helmets and to discover more about safety in general.

Ambassadors’ quotes:

There have already been too many serious accident with riders that were not wearing a helmet. It is very important that everyone rides with a protection riding helmet. “
Scott Brash, number one in the world for show jumping.

“I wear a helmet also when I train: safety is important 365 days a year and not only when I am competing. Anything can happen, always… Safety is paramount for me also because… I only have one head!”
Giulia Martinengo Marquet, 2015 Italian show jumping champion.