Seeking for normality: Windsor 2020 turns virtual

Windsor, April 2, 2020 – The Organisers of Royal Windsor Horse Show launched VIRTUAL WINDSOR 2020, a new online hub, which is free to the equestrian community. This enterprising initiative aims to help fill the gap left by the cancellation of Royal Windsor Horse Show 2020 due to Covid-19.

VIRTUAL WINDSOR 2020 will host exciting features, the Show’s 200 shops, virtual Showing competitions, training videos, social media feeds and the best of online content from previous Royal Windsor Horse Shows and from the equestrian world at the moment.
The shops that would normally have a physical presence at the Show will be displayed on the hub, giving users the opportunity to access some of equestrian’s best brands, including the latest technical equipment, country and lifestyle collections and clothing. One of the key drivers of the “Virtual RWHS Shopping Experience” are the deals some of which will be available exclusively on the platform.

Those visiting VIRTUAL WINDSOR 2020 can also enter online equestrian competitions, including a variety of Showing classes adhering closely to the original Royal Windsor Horse Show schedule. Those wishing to compete will upload their entry in the form of a photo to put them in the running, with applicants able to enter via email or social media. A Royal Windsor Horse Show judge will then select 10 finalists, before announcing the winner. The winners of each class will then progress to the Championships being judged on Sunday 17 May 2020.

To further help fill the void, VIRTUAL WINDSOR 2020 will give users access to features from the official Royal Windsor Horse Show programme, content from the archives,  guest bloggers, live Q&A sessions, and insights into Royal Windsor Horse Show 2021, which is already well into its planning stage. Giving equestrian fans a central hub to find training videos, light-hearted posts, the latest updates from top competitors, and tips from other riders, VIRTUAL WINDSOR 2020 will support trainers, coaches, physios and riders who may be struggling during this time.

Show Director Simon Brooks-Ward said: «This online platform is a way for the equestrian community to come together, it aims to support and entertain, keeping the spirit of Royal Windsor Horse Show alive during this difficult time. The platform involves everyone, from fans to riders, shops, competitors and officials.  We wanted to find a way that we could support the shops at the show and engage with our competitors and customers and I’m genuinely excited to see what we can accomplish. Our hope is that it will go part of the way towards recreating the magic in Windsor Castle’s iconic private grounds that we all expected to see in May».

Ben Buxton, Events Manager of Fairfax and Favor said: «Virtual Windsor is an exciting real and online opportunity for Fairfax and Favor to have a presence at one of the leading horse shows of the year. Whilst we may not see customers (both new and existing) in person, we relish the opportunity to connect with anyone who would have seen us, and let them see our range, including the launch of our Spring Summer 2020 collection».